Bad Ad: A lady is sitting outdoors in a public place, perhaps a busy downtown area, receiving messages on her cell phone. The messages are from the bundle of cash with the googly eyes on top, which is the money she could be saving if she switched to Geico.
My Aditude: The cash doesn't have a cell phone. There's not even one lying near it -- not that it could use it in any way, shape, or form. So how are the messages being sent?
Why didn't the woman notice the cash just sitting there in front of her until directed by the cell phone messages? I'll pick up a penny when I see it, but she (or anyone else around) didn't even see this wad?
And why isn't she upset about seeing the cash? Supposedly she understands it's money that should be hers but isn't.
I was hoping that my previous Geico post was going to be my last, but I just couldn't resist trashing this one too. Sorry.
Marketing failure: The premise here is virtually the same as the ones in my 2nd Geico post. It doesn't work here either. More of a bad thing -- creepy cash plus misplaced smiles -- don't succeed due to sheer volume.
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