Bad Ad: Semi-cartoonish people talk about getting help with their investments.
My Aditude: Why take (apparently) real humans and turn them into human-cartoon crossbreeds? It's creepy.
Marketing failure: Any good ideas, related to Schwab or anything else, are lost on the investing audience due to the other-worldly effects of the cartoonization. What positive effect could possibly have been intended with this dehumanization?
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