Geico - Take 2

Bad Ad(s): I'll mention two Geico ads here that use the same theme -- a wad of wrapped bills, with a pair of googly eyes on top, that is intended to look like a human face. In the first ad, a young man is practicing freethrows on a basketball court. Someone (or something) off-camera throws a ball that hits him in the arm, distracting him from his shot. He turns to see the wad of cash. The music starts, and he smiles.

In the second ad, a man is eating in a small diner. His gaze turns to the counter where he spots the wad of cash. The music starts. He walks over to remove the clear cover from a plate of donuts and place it over the cash, softening the music. He should leave it there but instead raises it slightly. The volume rises, and he smiles.

My Aditude: The money is what these guys supposedly could be saving if they switched to Geico. Why are they happy to see money that's not theirs? It should make them as sad as the cavemen in the other Geico commercials because they have insurance from the "wrong" company.

The wad of bills is almost as creepy as the smiling king in the Burger King ads. Just go away.

Marketing failure: As in Geico - Take 1, this ad is intended at least for insurable adults who are American football fans. Again Geico fails to convince them to switch, this time because of the creepy cash and the out-of-place smiles.