Geico - Take 3

Bad Ad: A pothole talks about the damage it has just done to a car that rolled over it. "Did I do that?" a la Steve Urkel.

My Aditude: Seriously? There's nothing witty or surprising about this ad. It's frankly rather boring.

This is the last review I hope to do about Geico. Some will probably despise the gecko commercial line as much as the three reviewed here, but I think Geico should stick solely with the little green guy. Be careful, guys, not to let that inept human VP get too much air time though. He's had his 15 minutes (or seconds). Let the gecko do the talking. Nice touch with the glasses he's been holding lately too.

Marketing failure: The intended audience here is insurable drivers who like Family Guy. Family Guy may include some lame scenes from time to time, but most of it is far more intelligent than this talking pothole. It doesn't convince us to switch to Geico.