DiGiorno Pizza

Bad Ad: A man sets a pepperoni pizza down on a table. Combined with the weight of the fairly large table, the abundant toppings apparently are too much for the second(?) story floor to tolerate. The floor gives way (under the table only), and the table and pizza fall, intact, to the level below where two young men gladly welcome the intrusion. The man above who set the pizza down is far more concerned about getting the pizza back than the condition of the rooms or the health and safety of the people. He argues with the young men about getting the pizza back, as they lie to him and keep the pizza for their next meal. They too are unconcerned about the larger situation.

My Aditude: I think this is just silly -- and not in a Monty Python funny way. No one is the least bit concerned about anything but the pizza itself. There is no pizza that is that good. It is implied that lying is okay as long as you get what you want. Perhaps the gentleman from upstairs would eventually do something about the young men stealing the pizza, but we never get to find out.

Marketing failure: This is supposed to appeal to pizza lovers who like NFL football. Maybe I'm wrong, but I would like to think that most of these viewers would consider the circumstances portrayed in this commercial more important than the pizza, that they would consider outright lying to be totally unacceptable, and that they would thus not consider buying this brand of pizza based on this ad.