Oral-B

Bad Ad: A woman tries to make her dentist's cleaning tool reach all the way from the office to her house, but the cord it's attached to doesn't quite make it. She gets only to her front door.

A cartoon shows how Oral-B toothbrushes clean as well as the dentist's equipment.

My Aditude: I will always condemn an ad that uses a cartoon to "scientifically" convince me of anything. If you can't show me the real thing, then don't bother trying. Your cartoon could be inaccurately portraying what you're really trying to describe.

Marketing failure: Commercials that try to persuade through cartoons should always fail to succeed. This is one of many that does just that. Prove to me through the use of real people and their clean teeth that your product is as good as a professional's.