Wendy's

Bad ad: "Bob, my office. Now." Bob leaves behind his Wendy's burger with bacon. The aroma of the unattended bacon and burger causes all of Bob's coworkers to swiftly advance on Bob's vacated cubicle in an attempt to be first to snatch the food. Smashing through inner windows, shoving competitors into water coolers, and leaping from the tops of cube walls are just some of the antics Bob's friends(?) put themselves through in the process.

My Aditude: Why on earth would Bob just leave his lunch on his desk in the first place? Wouldn't he at least wrap it up to keep it warm? Obviously the coworkers overreact to the situation, and that's the point Wendy's is trying to make -- that their food warrants such behavior. It doesn't. Not that I don't enjoy food from Wendy's once in a while, but this approach turns me off from making a purchase whether I'm hungry at the time or not. Hello, Burger King.

Marketing failure: This ad tries to appeal to hungry NFL fans. The way to appeal to them is by showing great food, not stupid office workers. This may have some interest for children who like slapstick but not for the rest of us.